Reconnecting companies with lost customers


Gretel is an AI enabled platform that matches customers with long lost financial assets.

Founded by domain experts in account recovery, Gretel represents a unique and first to market proposition that empowers consumers to reconnect with their assets easily.

Increasing regulation is forcing financial institutions to reconnect with lost customers and return monies they are owed. Yet, there is no technology that centralises and standardises customer reconnection across the financial services industry. In the UK alone, across bank accounts, insurance policies, pensions & investments, there is in excess of £50 billion owed to customers.

Insurtech Gateway led their £1m Pre-Seed round in March 2022.

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Tom and Duncan Gretel Founders

Gretel’s founders are experts in asset reunification with over 50 years combined experience in the space.

Duncan Stevens (CEO) – A highly networked data industry veteran, whose leadership has created the top two asset reunification firms in the UK, reuniting 1.5 million people with over £2.5bn in lost savings and investments. Duncan is a regular advisor to industry and Government, most recently as part of the Dormant Assets Scheme

Tom Simmonds (COO) – Technology, operations and data specialist with over 20 years of business leadership experience with SMEs, Private Equity and FTSE 250 including Equiniti plc and Innovation Group.



Through a combination of Open Finance and bespoke APIs, Gretel automates and standardises customer reconnection, transforming a process that can take up to three months into one taking just three minutes.

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“The insurance sector faces perhaps greater challenges than most in respect of lost and dormant customers, by virtue of the long-term nature of many of its product relationships. The combination of the Gateway’s domain expertise with our own, represents an unparalleled opportunity to accelerate growth in this market and beyond.”

Duncan Stevens, Co-Founder and CEO at Gretel 

“Welcome to the Gateway Gretel. We look forward to helping you reconnect customers with their lost life insurance and pensions. We recognised this as a huge problem facing many customers – I can’t find mine!

We were very impressed at how you have engaged and enabled large corporations to more effectively do the right thing. Gretel has built an AI enabled platform based on open finance, bespoke API’s and a deep understanding of asset reunification. We are excited to work together to execute their first mover advantage.”

Stephen Brittain, Co-Founder at Insurtech Gateway

We understand that your idea might not be fully formed yet, that you might still be in a full time job or be genuinely stuck with lots of stakeholders breathing down your neck.

For a confidential, exploratory chat with one of our local incubator teams, book a video chat.