FloodFlash
PARAMETRIC FLOOD INSURANCE
FASTEST FLOOD CLAIM
On January 22nd 2021, during Storm Christoph, FloodFlash fully settled a commercial property flood claim in 9hrs 44mins without leaving their desks. That process typically takes months, and when it does, businesses fail.
FloodFlash uses computer models and IoT sensing technology to bring ‘parametric’ insurance to the mass market for the first time. Instead of a lengthy process totting up the cost of damage, parametric insurance pays a pre-agreed amount when a physical parameter (water depth) is reached.
Insurtech Gateway have supported FloodFlash from inception in 2017. Following along to their $15m Series A in February 2022.
In February 2025 FloodFlash agreed terms to be acquired by NormanMax Insurance Holdings.
Big Impact
Parametric claims are paid in hours, not months. And, because insurers lose loss-adjustment costs and uncertainty about potential claim sizes, the $200b of catastrophe damage that goes uncovered every year can be insured for the first time. The result is that more people are recovering from catastrophe.
FloodFlash now supports commercial and public entity clients in the UK and US with plans to expand further soon.
FloodFlash Founders
Adam Rimmer (CEO) – Previously: Senior Consultant at RMS Capital Markets.
Ian Bartholomew (Chief Scientist) – Previously: RMS, PhD in Glaciology from Edinburgh & M.Phil in Polar Studies from Cambridge.
“The team behind the Insurtech Gateway have formidable breadth of knowledge when it comes to getting startups off the ground. They get what startups need, have an impressive network, and the opportunity for incoming startups to cut down their time to market will be very valuable.”
Adam Rimmer, Co-Founder at FloodFlash
FloodFlash raises $15m Series A
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“Adam and Ian had found a concept of huge potential, and were looking for backers to enable them to move away from their jobs, and to build their business-case for investment. We immediately saw the potential in the FloodFlash duo, and jumped at the chance to offer them a safe landing, committing to a first investment.
This was the boost they needed to take the leap and become full time founders, transforming their idea into a reality.”
Stephen Brittain, Co-Founder at Insurtech Gateway