By Miles

Pay-by-mile car insurance


By Miles provides pay-by-mile car insurance for savvy drivers. A simple, straightforward policy that better fits the way people live.

Traditional insurance doesn’t make sense for people who don’t drive much. With By Miles, a fixed annual cost covers the car while it’s parked, then customers just pay for the miles they drive each month.

Insurtech Gateway incubated By Miles in 2017, following on with investment up to their £15m Series B round in 2020. Direct Line Group acquired By Miles – having sold over 100,000 policies to c.50,000 customers, writing £26m of Gross Written Premium – in 2023.



by miles tracker
by miles founders Series B

James Blackham (CEO) – Previously: Goldman Sachs and Oxford University Masters of Science & Art.

Callum Rimmer (CEO) – Previously: Deutsche Bank, Orange and Time Out



“Outstandingly impressed. The best financial break that happened to me – the most genuine insurers by far.”

“The best car insurance, ever! Saved so much money on my renewal – fair, honest and quick service!”

“Like finding a diamond in a pile of insurance coal!!!”

“As a new insurtech startup, making inroads in the traditional insurance world can be a slow process. With support from the Insurtech Gateway we were able to meet the right people at the right time, which was really helpful.”

James Blackham, Co-Founder and CEO at By Miles

“Over the years we have seen many Telematics products, none of which did very much to benefit the consumer. We invested in By Miles, as it was the first UK insurance policy to use this technology to re-write motor pricing completely. Allowing policyholders to just to pay for the miles that they drive, and saving them a lot of money! It is this customer centric approach that we think is key to the success of any insurtech.”

Robert Lumley, Co-Founder at Insurtech Gateway

We understand that your idea might not be fully formed yet, that you might still be in a full time job or be genuinely stuck with lots of stakeholders breathing down your neck.

For a confidential, exploratory chat with one of our local incubator teams, book a video chat.