
VIZ Insurance
VIZ, Simple business insurance for tradies
The trusted choice for tradies
VIZ is on a mission to become the default choice for tradies’ insurance in Australia. They provide simple, trustworthy business insurance designed around the real needs of tradies—fast to quote, packed with relevant features, and backed by content that actually makes sense. Their tech-led approach meets tradies where they are, cutting the fluff and focusing on what matters most: practical cover, no BS.
Insurtech Gateway Australia backed VIZ in May 2025.


Problem
Australian tradies buy insurance they don’t fully understand, from brands they don’t trust. Policies are often generic and unclear, leading to underinsurance and poor claims outcomes. This fuels frustration, erodes confidence in insurers, and leaves tradies financially exposed when things go wrong.
Solution
VIZ is building a brand tradies can trust—by cutting the jargon, delivering the features they actually want, and sharing clear, no-fluff content that informs without overwhelming. It’s insurance that speaks their language, earns their confidence, and feels like it was made just for them—because it was.
VIZ Insurance Team
Simon O’Dell (Executive Director) – Simon brings deep industry insight to VIZ, with a career spanning technical insurance roles, co-founding the not-for-profit Insurtech Australia, and leading Insurtech Gateway Australia for the past seven years. His mission has always been clear: break down barriers and open up the insurance market to insurtech founders. Now, he’s channeling that experience into helping scale VIZ.
Lauren Lampe (Head of Client Services) – Lauren’s entire career has centred around client service, where she has developed a strong reputation for clarity, care, and responsiveness. Since joining VIZ, she’s led their client service function with a deep understanding of tradies’ needs—especially 1-2 person operations. She backs the VIZ product because it’s simple, well-priced, and genuinely helpful.

“VIZ is a passion project for me — most of my family are tradies, so I’ve seen firsthand how out of step the insurance industry can be with the needs and mindset of tradies. What excites me about VIZ is the clarity of the brand and our fresh, relatable approach to insurance. We’re also applying proven technologies from other sectors to deliver a product that’s truly different. It’s been a joy to get the toolbelt back on, roll up my sleeves, and help scale VIZ across Australia”
Simon O’Dell, Executive Director at VIZ and Partner at Insurtech Gateway Australia
“VIZ recognises the shared passion and values between tradies and the surfing community. They really get the tradie mindset — no fuss, just something simple and easy that works. That’s why I partner with VIZ, and why I’ll keep backing what they do”
Callum Robson, Pro Surfer and VIZ Ambassador
